Tuesday, April 10, 2012

The Game On Controversy




With thousands of other teary eyed fans I watched the last episode of Game On! Sunday night and continued watching until the end of the Shut up and Play LAN party.   When the studio lights finally went down with  Semisonic's closing time still echoing from the speakers it felt like the loss of a close friend.

There is no denying something about the show touched it's fans.  It was a feeling that supersedes the standard TWIT fandom.  To those who were looking for the standard YouTube gamer fare or glossy cable shows it may not have been all that intriguing.  If you were looking for multimillion dollar sets and ads from EA every 5 minutes you were similarly disappointed.

Like all TWIT fare the show never took itself too seriously.  Yes it had higher production value and strayed from the TWIT formula of talking heads but it worked.  Your hosts were not the standard bubbly constructs of a G4 teleprompter.  These were gamers who cared as much about the subject as their audience.
I'm not sure if many of you out there watch the BBC series Top Gear with any regularity but recently in the U.S. there's a new version that airs on the History channel.  I'm a big fan of the BBC version but the History channel's version I can't stand.  Why?  For the same reason I hate G4. 

The BBC version of Top Gear is more honest.  I genuinely believe that the show is hosted by 3 guys of average intelligence who genuinely love all things automotive.  Even being British they're easy to identify with which makes their program more relevant to my tastes. 

The U.S. version is simply an overproduced copy of the BBC version right down to the gags and format.  It's forced and doesn't feel genuine.  I don't believe for a minute, for example, that I have anything in common with Tanner Foust.  They're just not genuine and seem more concerned with their next TV series than the content of the show. 

By the way in case you ever see the word  "plastic" in one of my posts refer to the above example for my use of the term.

It's the same distinction between Game On! and G4.  It felt genuine.  That's also what tied the show into the rest of the TWIT lineup.  Most TWIT programming is well produced but not to the point of losing the contributions of the hosts.  You may not agree but at least you know where they stand.
By this point I think I've laid down the framework of why the show touched a nerve with the TWIT audience.  So why didn't it work? 

There's a lot of debate about that but the reason that most commonly comes to the forefront is fairly simple, money.   Leo Laporte has been quoted more than once as saying that the show was losing money.  With a total loss of around $100,000 since its start in January the show was never able to achieve the download numbers necessary to draw the kind of advertiser money necessary to sustain its production costs.  Laporte was also quoted as saying that no advertiser would commit to the show without a solid 50,000 weekly downloads of its podcast.  Game On! averaged 27,000.  


In podcasting the only reliable metric for viewership is downloads and subscriptions to podcasts.  Live viewers and alternate delivery via channels like Youtube or Jusin.TV are helpful but not specific enough to satisfy an advertiser's bean counters.

Laporte took part in the chat room during the final show and was present for the last Shut Up and Play Lan party afterward.  During the show Laporte addressed fans about the cancellation and defended the reasoning for it.  Still, he made it clear that he was very pleased with the show and that the only reason for cancellation was purely financial. 

Clinging to hope that Laporte would change his mind at the last minute, enthusiastic fans clung to a twitter post by Laporte posted shortly before Game On's airtime.  It said that if he could get 50,000 downloads he wouldn't cancel the show. 

This sparked action by what is known as the "TWIT Army" which is a group of TWIT supporters whose sheer numbers have been known to crash websites if Laporte even hints at a recommendation.  The "Army" mobilized Sunday night to push the show's ITUNES download ranking from #79 to #2 in less than 8 hours. 

At times it seemed Laporte was vacillating between saving the show or allowing it to be cancelled.  One of the hosts, Brian Brushwood further stoked the fire by stating he'd like to see the show go out as a top 10 then top 5 show on ITUNES.  Brushwood apparently got his wish.   It's likely Laporte was overwhelmed by the response which likely caused the appearance of wavering.

Of course while well meaning the financial reality was inescapable for Laporte.  He admitted in the chat room later that night that he loved the show and hated cancelling it but had no choice.  He went on to reveal that he had actually had to utilize a credit line to make payroll for TWIT.  He also commented that he had to do it to save the TWIT network.

Still, rabid fans unaware of the admission continue to promote the show's return even though the financial reality makes that outcome doubtful at best.  Laporte did express his desire to continue the Lan party on a periodic basis saying that it cost almost nothing since it wasn't a formal podcast and had low production costs.

When I dropped into the chat room during Monday's FourCast live stream the topic of Game On! came up again and the out of context tweet by Laporte from the night before was held up as proof that the show could be saved.

Last night I saw Laporte showing all the signs of suffering a painful blow.  I believe he wanted Game On! to succeed more than anyone. If there was a way he could have kept it going I believe he would have.  He appeared genuinely saddened that he couldn't. 

Fan support is critical to TWIT for any of its programming.  in this case, however,  expressing it in the mistaken belief that it can change the fate of Game On! does more damage than good.  At some point it becomes badgering, which isn't productive.

I've been attacked in the chat room multiple times for trying to bring down the level of hysteria over Game On's demise.  It's primarily by devoted fans who've selectively picked information to support an unlikely hope of the show's revival.  Even Laporte showed some irritation in the chat room over the  assertions. 
The bottom line is this.  I liked the show but it's not coming back anytime soon.  The financials aren't there and a one day movement won't change the bottom line .  It was simply  too expensive for the TWIT network to produce at this point.

Here's a little analogy...

I'd love to spend a week in Las Vegas and enjoy all it's got to offer and I could... if I were willing to give up having somewhere to live, a car to drive and food to eat after I got back home.  It's the same with Game On!  We all love it and want it to continue but the people who pay the bills can't afford it.

If there's any advice I'd give to fans I'd simply suggest they review all the available information before passing judgment on TWIT or Laporte over Game On!

If the show does come back someday,  I intend to be the first to publish an article about it just as I did when the show started,   That's a promise...
  





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